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Nickelodeon picks MIQ for retail expansion

Logistics Manager

Nickelodeon, the kids’ TV network, has chosen MIQ Logistics to manage its global supply chain including replenishment for its flagship store, and fulfilment of European on-line purchases.

The company is expanding its physical presence in an effort to rival Disney, with the launch of its first European retail store (operated by Entertainment Retailer Limited) in London’s Leicester Square this summer.

MIQ has also won a supply chain management contract with Crew Clothing, which now has 76 stores and six outlets across the UK.

Andy Martin, MIQ’s UK managing director, said: “The successful launch of the Nickelodeon store and its continuous replenishment is testament to the skill of my retail teams. The Crew Clothing appointment is particularly notable as MIQ were unknown when we entered the process.”

MIQ recently opened a 30,000 sq ft retail distribution operation in Hemel Hempstead, and launched a South China consolidation centre. The US-owned forwarder has 150 offices in 80 countries.

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